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Process

​ Our process is called WebReach™

WebReach™ is our exclusive step-by-step process that addresses all the necessary factors needed to provide our clients with an effective website. One that acts less like an online brochure and more like an online marketing tool that helps promote business and increase profits. It all starts with ...

 

​ Phase 1 - Strategy & Site Definition

Defining the "Site-Map" (pages) for your site is the critical first step in any successful website project. To do this requires several meetings with your participation. Our experience and strategy process ensures great results. In addition, any content management requirements (CMS) will be defined and discussed.

 

​ Phase 2 - User Interface/Design

Clean navigation is key. At this phase we define and group primary and secondary navigation. We introduce the site's content in a way that connects with your customers. Proper navigation enables end users to access areas of your site with no more than two clicks. We also incorporate the look and feel of your company’s image to ensure continuity with your current brand.

 

​ Phase 3 - Content Deliverables

At this phase we address the content needed to populate the pages of the master template. We will also define your role in this process and critical dates for completion.

 

​ Phase 4 - Programming & CMS Integration

Custom feedback forms, content management system integration (CMS), as well as other features related to your website require coding in order to function properly. We will address these issues prior to uploading and testing your website’s performance.

 

​ Phase 5 - Hosting

Once your website is created it needs to be hosted on a server in order to be accessible via the internet. Our servers are state-of-the-art and are backed up on a regular basis. We also configure your e-mail accounts associated with your domain name. You can view detailed website traffic statistics, access web-mail and check your e-mail at any computer terminal with internet access. We will also configure your e-mail accounts as part of our hosting services.

 

​ Phase 6 - Promoting

It doesn't matter how great your website is if no one visits it. Over the years we have learned the most effective methods for generating web traffic. The basics including meta-tag generation, home page optimization and search engine submission, all of which are included as part of our process. You will be asked to participate in helping us define the right key-words and description of your product or service.

 

​ Phase 7 - Reporting

Now you can utilize our reporting tools to inform you of your website's performance. Detailed website statistics enable you to view the performance of your website by tracking what pages visitors have been looking at, the time of day they visited, what key-word they entered to find you and more. These reports are vital for evaluating marketing efforts. Statistics are generated on the fly and can be accessed at any time via a link provided to you.