Our process is called WebReach™.
WebReach™ is our exclusive step-by-step process that addresses all the necessary factors needed to provide our clients with an effective website. One that acts less like an online brochure and more like an online marketing tool that helps promote business and increase profits. It all starts with ...
Strategy
Defining the "site-map" (pages) for your site is the first thing that must be established. Besides the obvious home, about us, contact us, etc. There is a whole realm of topics that need to be addressed. What are they? Our process will allow you to discover them. Once discovered, we then group and categorize them for easy navigation allowing your prospect to navigate to their areas of interest quickly.
Design/Interface
Because isitors form an impression of your company within seconds of landing on your website, we incorporate the look and feel as your existing brand to ensure continuity with your current marketing material. Or, if needed, we can also create a company logo or brand identity for you in addition to your website if need be.
Programming
Static websites are a thing of the past. Gain the advantage with a dynamic website with database intergration. Turn your website from an online brochure into a powerful marketing tool for your business. Contact us for more information about our custom programming capabilities.
Content Management
Now you can have the power to update your website at any time. If you already have a website you can now say goodbye to those updating fees. Our exclusive CMS (content management system) allows our clients to add, modify or delete content on specified pages of their website. Our CMS is extremely easy to use. As the main administrator you can delegate specific pages to be updated by multiple users. Additional features include ...
• Newsletters
• News and Event Listings
• Blogs
• E-commerce Solutions
• Photo Galleries
Hosting
Once your website is created it needs to be hosted on a server in order to be accessible via the internet. Our servers are backed up nightly and offer benefits which allow you to: Check detailed website traffic statistics, access webmail and check your email at any computer terminal with internet access. terms
Promoting
It doesn't matter how great your website is if no one visits it. There is no one way to get traffic. In fact, it's an art in itself. We've done our research and over the years have learned the most effective. Some include ...
• Meta-tag generation
• Home page optimization
• Search engine submission
• Banner exchange programs
• Online epostcards and efliers and more
Reporting
Now you can utilize reporting tools to inform you of your website's performance. Detailed website statistics enable you to view who has been at your website, what pages they have been looking at and the time of day they visited, plus much more. These reports are vital for evaluating marketing efforts. Statistics are generated on the fly and can be accessed at any time. |